Service Innovation at Amazon India| Marketing Strategies

Code : MM0089 Year : 2022 Industry : Amazon India			Region : Asia Teaching Note: Available Structured Assignment : Not Available
			OR

Abstract: The case briefly touches upon Amazon’s innovations in India. Amazon provided customers with analytics and easy returns and refunds besides offering prompt and trustworthy delivery services. However, despite a $6.5 billion investment and seven-and-a-half years of operations in India, Amazon found itself encountering increasing difficulties. It faced rising competition and also regulatory challenges. The case demonstrates the many service innovation strategies Amazon came up with to maintain its competitive position. The company was competing against Flipkart Internet Pvt., funded by Walmart Inc., as well as Mukesh Ambani's retail websites, including JioMart, all of which were vying for a larger share of a potential market of one billion people. Amazon had vowed to digitize 10 million small businesses in India, a country in which it employed over 100,000 people.
	For Case Books Click Here >> For Case eBooks Click Here >>

Pedagogical Objectives:

Explore the challenges inherent in service innovation and design.

Understand service innovation through service solutions.

Know the stages and unique elements of the service innovation and development process.

Demonstrate the value of service blueprinting as a technique for service innovation.

Keywords :Service Innovation,Service Strategy,Emerging Economy,Service Blueprinting,service Design

Contents :
» INTRODUCTION
» SERVICE INNOVATION AT AMAZON INDIA
» SERVICE DEVELOPMENT PROCESS AT AMAZON
» ROAD AHEAD
» EXHIBITS

Business Case Studies,Marketing Strategies Case Study, Service Innovation at Amazon India